Advertising

In today’s world, media rules. They bombard us with advertisements everywhere, from magazines, to TV, to movies. However, females aren’t the only ones affected. Males can also be conditioned and sculpted by the media. There’s no stopping them, or is there?

The media industry creates advertisements to influence our decision to go out and use their products. Advertising has a serious impact on our cultural beliefs. They are changing the way we think, consciously and subliminally. Men, now more then ever, are being influenced by the media to look like body builders, to be rich and successful, or to never lose control over their emotions. Not all men fit this representation, and some may even be disaffected by it.

Whenever you look at an advertisement, television program or movie, the male in them will fit stereotypes developed, promoted and enhanced by the media. Some of these views include: Males who are muscular, healthy, socially successful, or chick magnet. These positive images accentuate the main stereotypical role of a male, to provide, protect and procreate.

But we don’t have to let the media control our culture. We can fight back! By being aware of what the advertisement is really telling us, we can develop our own opinion and resist the media’s interpretation. As Lawana Blackwell, (best selling author of “Tales of London”) once said, “Patterning your life around other's opinions is nothing more than slavery.”